Lyskraft is a fashion and retail innovation company dedicated to transforming the shopping experience for the premium Indian consumer. Their mission is to merge the rich heritage of Indian women's fashion with cutting-edge international trends, offering a seamless fusion of both. They aim to address the complexities of women’s fashion, from sizing and customization to creating an enhanced retail experience that bridges the gap between online and offline shopping.

With founders like Mohit Gupta (former Zomato co-founder and MakeMyTrip COO) and Mukesh Bansal (founder of Myntra and Cure.Fit), Lyskraft is built by leaders with deep expertise in scaling businesses. Their platform offers premium brands access to a targeted, discerning audience through carefully designed retail spaces, omnichannel experiences, and advanced marketing and analytics support, making them an ideal partner for women’s fashion brands in the premium and bridge to luxury segments.

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